In this fast paced world getting the right contacts within a short period time is what keeps business ahead of the competition. Businesses need to know ‘who is available?’ and ‘who does what’ to help in strengthening their businesses in regards to supply, distribution and market penetration of their goods and services.
An online directory not only does this but also helps them easily access info even outside the office - all they need is an Internet connection. In addition an online directory has no limitations in regards to space so business can also capitalize on this opportunity to include their company profile, links to their websites, additional info on the services they render within the directory. This means they get additional promotional opportunities for their goods and services which is not only limited to the Ethiopian market but into the global market.
The advantages towards having an online directory is are plenty as it requires minimal effort to revise address in the event of change in office locations, it allows frequent changes in revisions on the company’s profiles and can also include frequent announcements thus allowing flexibility in managing content for maximizing returns. In regards to costs the services rendered would be inexpensive, are subject to the particular services the client requires [i.e. in regards to the frequency of revision on content] are made on an annual or quarterly basis.
The online directory not only helps companies included in the directory but also every day users who do not have to deal with complicated and bulky print versions of directories but also can easily access the directory anywhere any place.
